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Hey 👋 this is Jay.

Crafting digital experiences that are
What I Do

I’m an expert in UI/UX, branding, graphic design, and research

leading thoughtful design systems that connect product, brand, and user experience.

I work closely with founders and leadership teams to set vision, align design with business strategy, and establish standards that scale. My focus is on clarity, consistency, and long-term value ensuring every touchpoint feels intentional and distinctive.

Process 1.

Experience & Brand Strategy

I set the strategic foundation by aligning user needs, brand vision, and business objectives. Research, audits, and stakeholder collaboration inform every decision. Clear positioning, principles, and success metrics are defined early. This creates focus, alignment, and long-term direction.

Process 2

Core UI Development & Validation

I prepare the systems, guidelines, and resources required beyond launch. Design standards, brand assets, and documentation are structured for teams. This phase enables consistency across products, platforms, and contributors. It ensures the experience scales without dilution or drift.

Process 3.

Post-Launch Resource & Scale Planning

I lead the design of core UI components and interaction patterns. Components are built for usability, accessibility, and performance. Testing and iteration validate decisions across real-world scenarios. The outcome is a robust, scalable system ready for execution.

Brands and tools I’ve helped build from the ground up

These are just a few , there are many more :

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Riders Reward app ( Gamification )

Design a user-friendly riders rewards app for B2B start-up “Whizzy” that incorporates gamification as a major factor to incentivize and reward users for booking…

  • Strategy

    UX Strategy, Gamification

  • Design

    UX/UI Design

  • Client

    Whizzy

View Project

Dashboard

Salesforce

  • Design

    UI/UX Design

View Project
June 3, 2020

Stickers Pack

We’ve created a unique visual system and strategy across the wide existing spectrum of visible mobile applications and found yourself in a wide, straggling…

  • Strategy

    Brand, UX Strategy

  • Design

    UI/UX Design, Art Direction

  • Client

    Envato

View Project

Lightning Design System

Salesforce

  • Design

    UI/UX Design

View Project