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I’m an expert in UI/UX, branding, graphic design, and research
leading thoughtful design systems that connect product, brand, and user experience.
I work closely with founders and leadership teams to set vision, align design with business strategy, and establish standards that scale. My focus is on clarity, consistency, and long-term value ensuring every touchpoint feels intentional and distinctive.
Experience & Brand Strategy
I set the strategic foundation by aligning user needs, brand vision, and business objectives. Research, audits, and stakeholder collaboration inform every decision. Clear positioning, principles, and success metrics are defined early. This creates focus, alignment, and long-term direction.
Core UI Development & Validation
I prepare the systems, guidelines, and resources required beyond launch. Design standards, brand assets, and documentation are structured for teams. This phase enables consistency across products, platforms, and contributors. It ensures the experience scales without dilution or drift.
Post-Launch Resource & Scale Planning
I lead the design of core UI components and interaction patterns. Components are built for usability, accessibility, and performance. Testing and iteration validate decisions across real-world scenarios. The outcome is a robust, scalable system ready for execution.
Brands and tools I’ve helped build from the ground up
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